Fighting Attrition - Is 0% losses possible?
I get the opportunity to work with many great business, but even after my many years in the industry, it amazes me that most business owners are happy to budget for up to 15% losses from the business each year. I get that, in business, sometimes one needs to accept the status quo, that things sometimes fall outside the operational capabilities of the business, but what if I told you that the business has complete control over the rate at which it churns customers. What if you